| INTRODUCTION |
| Who This Book Is For |
| What Will You Learn From This Book |
| What this Book is Not |
| PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE |
| Market Basics |
| Basic Market Components |
| Supply |
| Demand |
| Price, Bids, Asks |
| Elasticity |
| The Online Advertising Market |
| The Product |
| Pricing |
| Demand |
| Supply |
| What exactly is Arbitrage? |
| Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market |
| Development, Traffic, and Hedging Your Cash Flow |
| The Two Sides of the Internet Marketing Market |
| Bringing Money In: Matching Revenue and Expense Streams |
| Where the Advertising Budget Should be Spent: The Law of Diminishing Returns |
| Major PPC Programs |
| Major Affiliate Programs |
| Major Contextual Ad Programs |
| PART II: Valuing a Website: What is Your Site Worth? |
| Introduction to Professional Valuation |
| The Headaches |
| The Foundation |
| Diving In: Understanding Present Value |
| Earnings Risk and the Discount Rate |
| Discounting a Stream of Future Cash Flows |
| Website Valuation Using the Discounted Cash Flow Model |
| Historical Growth: Geometric Mean vs. Average |
| Terminal Value |
| Relevant Cash Flows |
| Simple Model – Discounted Cash Flow Website Valuation |
| Less Simple Model – Discounted Cash Flow Website Valuation |
| Valuation Analysis Line-by-Line |
| Summary of Discounted Cash flow Analysis for Website Valuation |
| Other Website Valuation Analysis Models |
| Market Value Approach to Website Valuation |
| Summarizing Website Valuation |
| A Note on Using Metric Multiple Website Valuation Models |
| About the Author |
| Get it all Now! (instant .pdf download) |
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A Word About Copyright
A lot of time and effort was put forth in the development of this book. This book and all of it’s content is copyright protected under U.S. and International copyright laws. iMarket Ventures, LLC employs a number of copyright infringement techniques to monitor the abuse of such copyright protection. Sophisticated internet scanning software will detect the unlawful presence of the content of this book and violators will be prosecuted.
NEW: Website Valuation Only version is now available for experienced internet marketers looking to learn professional website valuation techniques! |
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