Web Valuation is three parts science, one part art

Those who simplify website valuation are exposed to losses when they sell a website below fair value

He who holds more knowledge about website pricing ends up on the better side of the deal

 

As markets mature, pricing mechanisms become standarized. Before the standardization, opportunities exsist to take advantage of poorly priced assets. When it is clear that solid pricing models have not been developed in a particular market...knowledge becomes profit.

 

Would you sell your house without a solid foundation for the asking price?

Do public companies sell for such elementary valuations such as "8 times monthly revenue"?

 

A website's value is often misunderstood. Much like any asset being bought and sold in a mature market, the fair value is derived from the production of the assets rather than the "book value" of the assets themselves. The easiest way to increase the productivity of a website is by closely analyzing Advertising Arbitrage situations. What exactly is arbitrage? Read more on Advertising Arbitrage...

Table of Contents
Who This Book Is For
What Will You Learn From This Book
What this Book is Not
PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE
Market Basics
Basic Market Components
Supply
Demand
Price, Bids, Asks
Elasticity
The Product
Pricing
Demand
Supply
Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market
Development, Traffic, and Hedging Your Cash Flow
The Two Sides of the Internet Marketing Market
Bringing Money In: Matching Revenue and Expense Streams
Where the Advertising Budget Should be Spent: The Law of Diminishing Returns
Major PPC Programs
Major Affiliate Programs
Major Contextual Ad Programs
Introduction to Professional Valuation
The Headaches
The Foundation
Earnings Risk and the Discount Rate
Website Valuation Using the Discounted Cash Flow Model
Historical Growth: Geometric Mean vs. Average
Terminal Value
Relevant Cash Flows
Simple Model – Discounted Cash Flow Website Valuation
Less Simple Model – Discounted Cash Flow Website Valuation
Valuation Analysis Line-by-Line
Summary of Discounted Cash flow Analysis for Website Valuation
Other Website Valuation Analysis Models
Market Value Approach to Website Valuation
A Note on Using Metric Multiple Website Valuation Models

"There are several ways to reasonably value a company...cash flow analysis and multiple analysis estimate the opportunity's value based upon future events" - Roberts/Walton, Purchasing a Business, Harvard Business Press

 

The sole purpose for learning how to apply real asset valuation techniques to websites is to take advantage of an immature market.

 

As the market for buying and selling websites matures, standard pricing methods will be established just like every other mature market in the business world today.

 

Order this 104 page book now to access all content!

 

If you are an experienced internet marketer and only want to learn Professional Website Valuation and receive the FREE valuation spreadsheet, choose the WEBSITE VALUATION ONLY link below!

 

FREE customizable spreadsheet* included with all formulas and line-by-line explanations to go along with the website valuation section of the book! *(requires Microsoft Excel)

 

What you will learn from The Business End of Websites:

 

1.) A full understanding of how websites profit from buying and selling advertising

2.) How to perform a professional website valuation using a variety of real-world business techniques.

In detail, step-by step, with a pre-formatted spreadsheet to do all the math!!!

3.) Techniques and detailed analysis of online marketing methods to create positive cashflow and increase a website's value
4.) Listings of major contextual ad programs, Pay-per-Click and affiliate ad systems, and where to buy and sell websites
 
 
 
Armed with the above knowledge, you can:
 
1.) Establish a fair market foundation price for any website

2.) Profit from buying underpriced websites

(i.e. "I know the website is worth at least this much, so I'll pay anything less!")

3.) "Build, increase value, sell, REPEAT!"

An Incredible Value:

Business text books that teach professional valuation cost $70-$120 and are not geared for a general audience!

A full website valuation by a professional consulting firm could cost $100s - $1000s !

 
     
Now TWO versions available:
     
 

Full Version

Includes the original full table of contents and the FREE website valuation spreadsheet.

 

Website Valuation Only

This version was created for experienced internet markers that don't need all of the information on how websites increase value by advertising arbitrage. This version includes the full website valuation section plus the FREE website valuation spreadsheet.

 

 

FULL VERSION: $24
.47
 

BUY FULL VERSION NOW! (instant .pdf download 24/7 - requires free Adobe Acrobat Reader)

(with FREE website valuation spreadsheet)

 

PAYPAL - ONLINE CHECK - CREDIT CARD - SECURE SERVER

 

WEBSITE VALUATION ONLY : $14
.47
 

(with FREE website valuation spreadsheet)

BUY WEBSITE VALUATION ONLY VERSION NOW! (instant .pdf download 24/7 - requires free Adobe Acrobat Reader)

 

PAYPAL - ONLINE CHECK - CREDIT CARD - SECURE SERVER

 

 

 

 

 

 
 
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