May 16, 2008 | Leave a Comment
You’ve gotta love this. A person selling a website states revenue and traffic data, and it looks pretty good. Turns out that if you don’t read everything carefully, you might miss the fact that the data pertains to a different site with similar characteristics. You see these kind of shananagins (sp?) all the time. “Another […]
A few months back I bought a country music related site. I may have wrote about the first month’s results here, I’m not sure. In anycase, the second month was suspiciously less than expected. In march the site made about $30 from adsense. During April I hired some good writers and added […]
May 6, 2008 | Leave a Comment
In an earlier post I was talking about some results from recently purchased websites. A video game related website that I bought came in at $34.44 it’s first month (March). The previous owner claimed about $38/month in revenue…all from adsense.
Table of Contents |
INTRODUCTION |
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What Will You Learn From This Website
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What this Website is Not
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| PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE |
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Basic Market Components
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Supply
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Demand
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Price, Bids, Asks
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Elasticity
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Pricing
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Demand
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Supply
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| Real Arbitrage Example |
| Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market |
| Development, Traffic, and Hedging Your Cash Flow |
| Part 2 of Development, Traffic, and Hedging Your Cash Flow |
PART II: Valuing a Website: What is Your Site Worth? |
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The Headaches Pricing Websites
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Historical Growth: Geometric Mean vs. Average
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Terminal Value
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Summary of Discounted Cash flow Analysis for Website Valuation
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Market Value Approach to Website Valuation
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A Note on Using Metric Multiple Website Valuation Models
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