May
6
Buy a Website: Change it’s Monetization
May 6, 2008 |
In an earlier post I was talking about some results from recently purchased websites. A video game related website that I bought came in at $34.44 it’s first month (March). The previous owner claimed about $38/month in revenue…all from adsense.
Funny thing is, this site only made $19.74 from adsense the first month. Why? Prior to buying the website, and one of the primary reasons for the purchase, I felt that there was a better monetization method for the audience. Traffic was good, but CTR on adsense was bad. I went with an entertainment-style affiliate program on most of the pages, along with adsense. I felt the entertainment (games/videos/etc) stuff fit better with the sites audience, and so far, so good.
The balance of march’s earnings was from the entertainment affiliate ($14.60) which was actually a partial month for the program. April results are in and the site made $16.16 in adsense and $25.65 from the affiliate, bringing it above the claimed revenue mark to almost $42. This month is looking even better so far, but there is plenty of time left.
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