Table of Contents
INTRODUCTION
What Will You Learn From This Website
What this Website is Not
PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE
Basic Market Components
Supply
Demand
Price, Bids, Asks
Elasticity
Pricing
Demand
Supply
Real Arbitrage Example
Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market
Development, Traffic, and Hedging Your Cash Flow
Part 2 of Development, Traffic, and Hedging Your Cash Flow
PART II: Valuing a Website: What is Your Site Worth?
 
The Headaches Pricing Websites
Historical Growth: Geometric Mean vs. Average
Terminal Value
Summary of Discounted Cash flow Analysis for Website Valuation
Market Value Approach to Website Valuation
A Note on Using Metric Multiple Website Valuation Models
 PPC, Affiliate & Contextual Ad Programs  

Major PPC Programs

ePilot.com http://www.epilot.com/epilot4/advertisewithus/default.asp?Section=1 goClick.com http://www.goclick.com/marketing/ Search123 http://www.search123.com/sc/advertiser_programs.shtml Searchfeed.com http://www.searchfeed.com/rd/inside.jsp?type=ADVERTISE&jsp=Advertise.jsp 7Search.com http://payperranking.com/ mamma http://www.mammamediasolutions.com/advertisers/ppc/index.html?md= Xuppa.com (Bay9) http://www.xuppa.com/about.cgi? MetaMission.com http://www.metamission.com/advertisers.html SearchBoss.com http://www.searchboss.com/client_benefits.asp BrainFox.com http://www.brainfox.com/ Roar.com http://www.darkblue.com/index.htm?mainPage_new=1&adv=1 SearchGalore.com http://www.searchgalore.com/add.html - Premium SearchCactus.com http://www.searchcactus.com/advertiser/ TheInfoDepot.com http://www.theinfodepot.com/get_listed.htm Findit-Quick.com http://www.findit-quick.com/submit.html Yahoo/Overture Sponsored Match http://searchmarketing.yahoo.com/rc/srch/srch.php Enhance Paid Listing http://www.enhance.com/ad_services/ 7Search PPS http://pay-per-search.com/ Pengs http://www.pengs.com/search_engine_advertising.php Surfcorp http://surfcorp.com/marketing.html clicsor contextual ads http://www.clicksor.com/PPC_content_targeted_advertising.php

Major Affiliate Programs

Roar.com http://www.darkblue.com/index.htm?mainPage_new=1&adv=1 Findit-Quick Affiliate http://www.findit-quick.com/2affiliate.html Commission Junction http://www.cj.com/solutions/adv_vantage.jsp Clickbank http://www.clickbank.com/options.html Linkshare http://www.linkshare.com/ Clixgalore http://www.clixgalore.com/ Darkblue http://www.darkblue.com/index.htm?mainPage_new=1&section=whoweare RevenuePilot http://www.revenuepilot.com/ Pengs Partners http://www.pengs.com/pengs_traffic_partners.php SurfCorp Affiliate http://surfcorp.com/affiliates.html PlatinumPartners http://platinumpartner.com/ DigitalRiver https://www.regnow.com/html/promotions/0405_group2.html/0/keyword/affiliate/referer_type/Google ad-to-the-web http://www.ad-to-the-web.com/affiliates.htm

Major Contextual Ad Programs

Google AdSense https://www.google.com/adsense/?hl=en_US&sourceid=aso&subid=us-et-ads Clicksor for Publishers http://www.clicksor.com/PPC_affiliate_program.php Yahoo for Publishers http://publisher.yahoo.com/ AdFoster http://www.adfoster.com/script/client_signup.php

 

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